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Departmental Publicity

Volume 508: debated on Wednesday 24 March 2010

To ask the Secretary of State for Children, Schools and Families what his Department's budget for publicity and advertising was in the latest year for which figures are available; and if he will make a statement. (316570)

The Department's spend on advertising in 2008/09 was £13,891,106, as outlined in the following table. The figures include media spend but do not include production and fees.

Campaign title

Spend (£)

Diplomas

2,432,819

STEM

1,745,192

Who Do We Think We Are

2,433

National Year of Reading

259,682

Teenage Pregnancy

1,527,527

MFL

1,719,247

STEM—Sugar Magazine Advertorial

8,358

Summer Holidays Affordable Childcare

202,543

Guardian Education Advertorial

11,040

DCSF—Early Years Foundation

23,542

DCSF Media Only Campaigns

349,768

14-19 Reform Campaign

941,597

Diploma Employer Engagement

602,300

Alcohol and Young People Campaign

1,160,103

Diplomas March Campaign

1,885,861

ParentLine March Campaign

41,535

Frank 2008/09

977,559

Total

13,891,106