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Dementia

Volume 508: debated on Wednesday 24 March 2010

To ask the Secretary of State for Health what budget his Department has set for the Living Well campaign for dementia; and how much it has spent on (a) television, (b) radio, (c) print and (d) online advertising in respect of the campaign to date. (323901)

The overall advertising budget set for the dementia awareness campaign in 2009-10 was £1,587,106.

The information requested is provided in the following table:

Advertising type

£

Television

866,025

Radio

242,812

Print

393,247

Online

85,022

Source:

Central Office of Information