Departmental Advertising

To ask the Minister for the Cabinet Office what the cost to her Department was of advertising to promote Backing Young Britain in the Metro newspaper on 5 March 2010. (323570)

I have been asked to reply.

The cost of Backing Young Britain advertising in the Metro on 5 March was £212,000. The cover wrap ran in 19 cities with a circulation of 1,335,611 and readership of over 3.5 million.