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UK Parliament
House of Commons Hansard
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Departmental Advertising
29 March 2010
Volume 508
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Mr. Stewart Jackson

To ask the Minister for the Cabinet Office what the cost to her Department was of advertising to promote Backing Young Britain in the Metro newspaper on 5 March 2010. [323570]

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Helen Goodman

I have been asked to reply.

The cost of Backing Young Britain advertising in the Metro on 5 March was £212,000. The cover wrap ran in 19 cities with a circulation of 1,335,611 and readership of over 3.5 million.