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Departmental Advertising

Volume 508: debated on Monday 29 March 2010

To ask the Minister for the Cabinet Office what the cost to her Department was of advertising to promote Backing Young Britain in the Metro newspaper on 5 March 2010. (323570)

I have been asked to reply.

The cost of Backing Young Britain advertising in the Metro on 5 March was £212,000. The cover wrap ran in 19 cities with a circulation of 1,335,611 and readership of over 3.5 million.