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Departmental Marketing

Volume 508: debated on Monday 29 March 2010

To ask the Secretary of State for Work and Pensions pursuant to the answer to the hon. Member for Ruislip Northwood of 5 January 2010, Official Report, column 103W, on departmental marketing, how much her Department and agencies have spent on advertising, marketing, public relations and publicity in relation to the (a) Real Help Now and (b) Building Britain's Future themed campaign to date. (320454)

Real Help Now was introduced to raise awareness of the services and support available to people to help them through the economic downturn. The Department for Work and Pensions spent a total of £365,000 on a range of activities that came under ‘Real Help Now’. These activities included leaflets and advertising to promote financial help available to employers for recruitment, a cross government employment summit and promotion of Real Help Now information on

DWP’s only supporting communications activity for Building Britain’s Future is the Backing Young Britain campaign. This campaign is still running and information on costs will only be available when the activity is complete.

To ask the Secretary of State for Work and Pensions how much has been spent on promotional items carrying the Department's branding and logo in the last five years; and what such items have been purchased. (324359)

The information requested is not readily available since the management information does not differentiate between the DWP-branded material and that produced for our agencies, Jobcentre Plus, The Pension Service and the Disability and Carers Service, and our 15 non-departmental public bodies. It could therefore be supplied only at disproportionate cost.