Real Help Now was introduced to raise awareness of the services and support available to people to help them through the economic downturn. The Department for Work and Pensions spent a total of £365,000 on a range of activities that came under ‘Real Help Now’. These activities included leaflets and advertising to promote financial help available to employers for recruitment, a cross government employment summit and promotion of Real Help Now information on businesslink.gov.uk.
DWP’s only supporting communications activity for Building Britain’s Future is the Backing Young Britain campaign. This campaign is still running and information on costs will only be available when the activity is complete.
The information requested is not readily available since the management information does not differentiate between the DWP-branded material and that produced for our agencies, Jobcentre Plus, The Pension Service and the Disability and Carers Service, and our 15 non-departmental public bodies. It could therefore be supplied only at disproportionate cost.