In 2006, the Health and Safety Executive purchased through COI tea bags with a campaign strapline “take a moment not a fall” printed on the outside of the packet at a cost of £6,610 plus VAT from Sweet Concepts Ltd. These items were part of a nationally co-ordinated publicity, education and inspection campaign about the risks of working at height. The target audience were people involved in building and plant maintenance. The idea behind the tea bag was to promote discussions around safe working practices at workers’ break time.