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House of Commons Hansard
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Departmental Public Expenditure
29 March 2010
Volume 508
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To ask the Secretary of State for Children, Schools and Families how much his Department has spent on (a) consultants, (b) advertising, (c) publishing, (d) public relations, (e) professional training and (f) other activities for each programme campaign (i) run by the Department and (ii) commissioned from other organisations in (A) 2005-06, (B) 2006-07, (C) 2007-08 and (D) 2008-09; and which organisations ran each campaign which was not run by his Department. [306825]

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Promotional campaigns, including those using advertising, are funded from the Department's central Advertising and Publicity Budget and from individual programme budgets held by policy directorates. It is therefore not possible to establish a definitive figure for all advertising and promotion, except at disproportionate cost.

Advertising is part of a full integrated promotional campaign. We are able to separate the Department's spend on campaign advertising, as this is centrally placed through the Central Office of Information. These figures are media total and exclude production, fees and VAT and are outlined in Table A.

Public relations agencies are employed for specific communications tasks, most commonly working alongside our press office to provide campaign support in local, regional and specialist media. The Department's expenditure on public relations is outlined in Table B.

There has been no professional training undertaken for campaigns in the four years in question.

The nature and diversity of consultancy streams that may have been used since 2005 means that a full survey of spend would be possible only at disproportionate cost.

Information relating to publications and other activities cannot be supplied without incurring disproportionate cost.

Table A: Advertising

Total spend (£)

2005-06

8,300,254

2006-07

6,573,885

2007-08

4,659,786

2008-09

13,891,106

Table B: Public relations

Total spend (£)

2005-06

596,545

2006-07

1,168,869

2007-08

2,333,000

2008-09

4,023,403