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Climate Change: Publicity

Volume 508: debated on Tuesday 6 April 2010

To ask the Secretary of State for Energy and Climate Change how much his Department has spent on advertising aimed at raising awareness of climate change among (a) all people and (b) people under the age of 18 since its establishment. (319424)

Act on CO2 advertising is aimed at adults.

Invoiced media costs for the climate literacy advertising strand of the Act on CO2 campaign are £4.78 million, inclusive of fees and exclusive of VAT.

The Department has not bought advertising for the Act on CO2 campaign—or any other campaign activity—specifically aimed at under-18s.