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Home Department

Volume 527: debated on Thursday 12 May 2011

Logos

To ask the Secretary of State for the Home Department how much (a) her Department and (b) its agencies have spent on the (i) design and production of new logos and (ii) employment of external (A) public relations and (B) graphic design agencies for each project of logo design or redesign in each year since 2000.

[Official Report, 3 May 2011, Vol. 527, c. 652-54W.]

Letter of correction from Mr Damien Green:

An error has been identified in the written answer given to the hon. Member for Bury St Edmunds (Mr Ruffley) on 3 May 2011. The answer should not have included the 2005-06 spend attributed to the Information Commissioner, as it was not a Home Office agency.

The correct answer should have been: (53480)

The following table summarises the spend of the Home Office and its agencies (Identity and Passport Service (IPS), Criminal Records Bureau (CRB) and UK Border Agency) on logo design and employment of public relations and graphic design agencies, broken down by project.

It is not possible to separate out design costs from design agency costs, and therefore costs provided above cover parts (a) and (b).

The Home Office has spent nothing on design or production of new logos or on the employment of external public relations agencies for any project of logo design or redesign since 2008-09.

The UK Border Agency and IPS have spent nothing on design or production of new logos or on the employment of external public relations agencies for any project of logo design or redesign since 2007-08.

CRB have spent nothing on design or production of new logos or on the employment of external public relations agencies for any project of logo design or redesign since 2002-03.

Owner

Project

Description

Cost (£)

2000-01

HO

New Home Office corporate ID

Design, research, project management and style guidelines

155,000

2001-02

CRB

Criminal Records Bureau

Design and production of new logos and external Public Relations

120,000

HO

Fire Service Branding

Design

2,914

HO

Positive Futures Branding

Design

4,000

HO

Drugs Prevention Advisory Service Rebrand

Design

10.000

Total 2001-02

291,914

2002-03

CRB

Criminal Records Bureau

Design and production of new logos and external Public Relations

200,000

2003-04

HO

Active Communities Unit

Logo development and corporate ID

45,200

HO

Immigration and Nationality Directorate IRIS Recognition Branding

Design and production

35,000

Total 2003-04

80,200

2004-05

HO

Home Office

Modification and update of brand guidelines

5,500

HO

National Offender Management Service

Identity creation, production of artwork and branding guidelines

46,000

HO

Her Majesty's Prison Service

Modification of logo and production of brand guidelines

10,500

HO

National Probation Service

Modification of logo and production of brand guidelines

10,230

HO

Criminal Injuries Compensation Authority

Logo update and literature production update

4,999

HO

Tackling Drugs, Changing Lives programme

Design and production of new logo

21,890

HO

Senior Careers Advisory Service

Design and production of new materials

4,260

HO

Immigration and Nationality Directorate

Research and registration of IRIS logo

4,395

HO

CENTREX Police Training Branding

Design and production

15,280

Total 2004-05

123,054

2005-06

HO

Senior Careers Advisory Service

Final production costs relating to 04-05 work

734

HO

Drugs Intervention Programme

Production to refresh programme materials in line with core Tackling Drugs, Changing Lives brand

10,280

HO

Respect

Design, research, project management and style guidelines

56,733

HO

CENTREX Police Training Branding

Final production

3,760

HO

Criminal Justice IT Programme

Design and production of materials to support programme

10,080

Total 2005-06

82,187

2006-07

IPS

Identify and Passport Service

Brand clinics and brand photography

37,825

2007-08

IPS

Identify and Passport Service

Brand workshops and brand photography

17,304

BIA

Immigration and Nationality Directorate rebrand as Border and Immigration Agency

Identity creation, production of artwork and branding guidelines

79,920

UKBA

Border and Immigration Agency rebrand as UK Border Agency

Logo and template design and brand guidelines

30,200

HO

Home Office brand refresh

Design

2,540

Total 2007-08

129,964

2008-09

HO

Knives campaign

Design and publication of stakeholder comms materials

50,000