4. What steps he is taking to support the promotion of the rugby league World cup in 2013. (59861)

I have met the executive chairman and chief executive of the Rugby Football League on a number of occasions. Last November the Prime Minister provided a video message for the official launch of the 2013 rugby league World cup. The RFL is selecting venues with UK Sport’s support. These will be announced in November, and I will work with RFL on its promotional campaign as it develops.

I am grateful to the Minister for that answer. Does he agree that the World cup gives us an opportunity to promote a sport that is family friendly, in which there is very little trouble on or off the pitch, and which is much cheaper for families to access at the weekend than major football games? Does he also agree that the World cup gives us an opportunity to encourage visitors to some of our northern towns? This could be a win-win situation, so will he pledge to do all that he can to use the World cup to promote those ends?

The short answer is yes. May I thank the hon. Lady for her support both for the sport in general and, in particular, for her home team? As she correctly says, any major sports event is a fantastic opportunity to drive money into the local economy. That is why we have put more money into the major events part of UK Sport, which is standing behind the rugby league World cup, which I am sure will be a terrific success.