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Behavioural Insights Team

Volume 546: debated on Wednesday 13 June 2012

The team is headed by a steering board which is chaired by the Cabinet Secretary. In September 2011 the team published an annual update of its first year, and a two-year sunset review will be conducted by the board in summer 2012.

The team does some very interesting work on encouraging behaviour to change in cost-effective ways. If my hon. Friend looks at the annual report, she will see some good examples. For instance, by slightly changing the wording in letters sent out by Her Majesty’s Revenue and Customs to self-assessment taxpayers who owed money, the team increased payment rates from 68% to 83%, which is estimated to lead to savings of £30 million a year in administrative and court costs if rolled out across the country.