The commission’s research shows that the key groups who were less likely to be registered to vote under the previous household registration system were younger people, private renters, home movers and people from certain black and minority ethnic communities. Following the introduction of individual electoral registration, the public awareness campaign will focus particularly on those groups. The Electoral Commission will closely monitor and report on progress throughout the transition to IER, including action taken by electoral registration officers to target under-registered groups. Online electoral registration will also help to make the registration process more convenient for all groups.
The multi-media advertising campaign is indeed targeted on groups less likely to be on the register, but it is for our electoral registration officers to decide what campaign they run in their own locality. My advice to all Members of Parliament is to sit down with the ERO in their locality and to make sure that the campaign they are planning for the next six months is adequate and that registration reaches the hardest-to-reach groups.