Cookies: We use cookies to give you the best possible experience on our site. By continuing to use the site you agree to our use of cookies. Find out more
House of Commons Hansard
x
Tourism: Exchange Rate
03 November 2016
Volume 616
The edit just sent has not been saved. The following error was returned:
This content has already been edited and is awaiting review.

5. What assessment she has made of the effect of recent changes in the currency exchange rate on tourism in the UK. [907006]

The edit just sent has not been saved. The following error was returned:
This content has already been edited and is awaiting review.

It is too early to draw conclusions about the impact of changes in the currency exchange rate on tourism. Many trips to the UK are booked far in advance. Thanks to our world-class attractions, heritage and great marketing campaign, July and August set new records for inbound visits and spending.

The edit just sent has not been saved. The following error was returned:
This content has already been edited and is awaiting review.

Since the EU referendum result, the pound has devalued dramatically, and last month the Conservatives were celebrating the rising number of tourists coming to the UK. Is it now the Government’s policy to encourage a weak pound in order to increase the number of visitors to UK tourist sites?

The edit just sent has not been saved. The following error was returned:
This content has already been edited and is awaiting review.

I appreciate that this is a Labour party attack on the Government following Brexit, but the British tourism industry is going from strength to strength. The softening of the pound is a welcome boost for that, but it is a concerted action by Government and industry that has been driving record-breaking numbers of visitors to our shores. The hon. Gentleman should welcome that, because the number of visitors to west Yorkshire is up.

The edit just sent has not been saved. The following error was returned:
This content has already been edited and is awaiting review.

The latest VisitBritain report showed that every £1 spent on international marketing brought in £23 in incremental tourism spend. Is that a good way to spend money, given the weakness of the pound?

The edit just sent has not been saved. The following error was returned:
This content has already been edited and is awaiting review.

We want to ensure that we have the best marketing campaigns to encourage international visitors to these shores, and I hope people will continue to get behind the GREAT campaign, because it is working incredibly well.