Game is an important part of our food heritage, and it is a draw on menus across the UK and served in many establishments. Exports of game meat were worth £9 million in 2016 and £7 million in 2017. We have no specific plans to promote UK game meat, but we continue to raise the profile and reputation of UK food and drink overseas through the Food is GREAT campaign.
The Minister will be aware that the game sector is worth £114 million to the industry back home. I suspect he will also be aware that the European market, in particular in France, has decreased. Is he prepared to consider introducing and promoting game in the far east, especially in China, because that market is just crying out for game for people’s plates?
I regularly take part in trade delegations with the UK Government, and a couple of years ago I attended the Anuga food conference in Cologne, where there was a producer and exporter of UK game meat. I am happy to meet the hon. Gentleman and consider his proposals in this area.