I welcome the campaign of my hon. Friend the Member for Bosworth (Dr Evans) and the action taken by some supermarkets to introduce a “buy British” button online, and I strongly support their efforts to encourage consumers to pick high-quality British produce. The Department for Environment, Food and Rural Affairs has launched a consultation on fairer food labelling to help promote British produce and statutory codes that ensure that British farmers get a fair price for their goods.
One of the best ways we can support British farmers is by choosing to buy British food. It is good for the environment, reduces food miles and improves our food security, because we are importing less produce. Will my right hon. Friend the Farming Minister join me in specifically congratulating Morrisons, Aldi, Sainsbury’s and Ocado, which all now have the “buy British” button online so that consumers can easily find British food to buy?
What we see is that consumers want to buy top-quality British food. I congratulate those supermarkets, and I encourage others to consider whether they may want to introduce a “buy British” button for online sales.