asked Her Majesty's Government:Whether they accept the principle that familiarity with traffic warning signs breeds contempt; and if so whether they will discourage the display of deer warning signs on the highway except where woods or forests border the highway.
The use of signs giving information which is not seen to be relevant may indeed devalue them. It has not so far been suggested that the deer sign is being used unnecessarily. At present this sign may be used only with the consent of my right honourable friend the Minister of Transport. He proposes to remove that control in the forthcoming revision of the traffic signs regulations. We have no reason to suppose that unnecessary use of these signs will result.