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The Earl of Northesk
asked Her Majesty's Government:What their budget for advertising is in the current financial year and how this compares with the last full year of the previous administration. [HL431]
The Minister of State, Cabinet Office
(Lord Falconer of Thoroton)
Advertising is used by departments when they judge it is the most cost effective way of delivering the publicity necessary to support a policy or proposal. The total amount spent on advertising in 1996–97 was £69 million. The sum total spent by departments and agencies on a wide range of advertising campaigns so far this year (from April to December 1999) is £67 million.
These figures represent the advertising commissioned on behalf of departments and agencies by the Central Office of Information.