asked Her Majesty's Government:

What steps they are taking to reform the Northern Ireland Tourist Board; what process is being used to do so; and what is the expected timescale.[HL6893]

There are no plans to reform the Northern Ireland Tourist Board. However, the review of public administration will result in some local tourism product development functions being transferred from NITB to the new councils. In addition the Northern Ireland Events Company will merge with NITB. Overall these changes will strengthen the Northern Ireland Tourist Board's role as the strategic leader in tourism; it will allow for the better co-ordination of promotional activities around major events; and it will provide councils with a key role in improving the visitor experience at a local level.