Skip to main content

Children: Healthy Eating

Volume 689: debated on Thursday 22 February 2007

asked Her Majesty's Government:

What progress has been made in the Department of Health's food and drink advertising and promotion forum on developing restrictions on the non-broadcast advertising of foods high in fat, sugar and salt to children; and when proposals for restrictions will be published. [HL1912]

The Food and Drink Advertising and Promotion Forum was established to review, supplement, strengthen and bring together existing provisions in non-broadcast areas. It allows a range of interested stakeholders, representing the views of advertising, industry and non-governmental organisations, to consider what further action is needed on rules for advertising food and drink to children in non-broadcast media.

The Committee on Advertising Practice (CAP), which owns the non-broadcast code on advertising practice, has committed to transpose Ofcom's content rules for television advertising into non-broadcast where appropriate. We expect the CAP to publish these new rules shortly. The committee has also said that new rules on the content of non-broadcast advertising will come into effect at the same time as Ofcom's new content restrictions.

In addition, the forum has been considering what further action could be taken in areas not covered by the CAP code, such as point of sale, packaging, sponsorship and new media.