asked Her Majesty's Government:

What proposals they have to promote Ulster Scots tourism for Northern Ireland. [HL2790]

The NITB is working to complete a cultural tourism action plan which will address best practice in the successful delivery of integrated, sustainable cultural tourism including Ulster Scots. The NITB has also committed to ensuring that more comprehensive information is available through its website.

Cultural tourism will continue to form part of the marketing strategy in the USA and part of the forthcoming Smithsonian Folklife Festival in July 2007.