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Alcohol: Advertising

Volume 693: debated on Thursday 28 June 2007

asked Her Majesty's Government:

What is their response to the new rules published on 19 June which strengthen the code on the naming, packaging and promotion of alcoholic drinks by banning alcohol-branded replica sports kit in children's sizes and preventing producers urging consumers to drink rapidly. [HL4436]

The Government welcome the strengthening of the code on the naming, packaging and promotion of alcoholic drinks by banning alcohol-branded replica sports kit in children's sizes and preventing producers urging consumers to drink rapidly.

As set out in Safe. Sensible. Social. The next steps in the National Alcohol Strategy, the Government are determined to eliminate irresponsible promotions and, in particular, to protect children from the influence of alcohol promotions and advertising.

The Government continue to work with industry to include health information on alcohol bottles, the setting up of local partnerships such as “Best Bar None”, which promote responsible management of licensed premises, the implementation of the alcohol industry's social responsibility standards for the production and sale of alcoholic drinks in the UK, and the forming of an independent charity, the Drinkaware Trust, to promote sensible drinking.

As outlined in the renewed strategy, consultation will take place on the effectiveness of the industry's social responsibility standards in contributing to a reduction in alcohol harm, and following public consultation, a review will consider the need for regulatory change in the future, if necessary.