asked Her Majesty's Government:

Whether they will consider additional measures to focus public attention on the measurement of saturated fat contents in foodstuffs for sale in British shops; and, if so, what specific steps could be included. [HL884]

The Government have a number of initiatives in place to help consumers be aware of and reduce their intake of saturated fats, including the use of traffic light colour-coded front of pack labels.

Consumer awareness about saturated fat is a key element of the Food Standards Agency's draft saturated fat and energy intake programme, which is being developed for publication early next year. In support of the programme, the FSA has commissioned research into the style of consumer messages that will help to raise awareness about saturated fat in the diet and help consumers to reduce their intakes. This research will be published early next year.