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New Deal

Volume 699: debated on Friday 14 March 2008

My right honourable friend the Secretary of State for Work and Pensions (Mr James Purnell) has made the following Statement.

I am pleased to announce today my plans for implementing the flexible New Deal. The new employment programme will build on the success of the various existing New Deals for jobseekers it replaces, helping to underpin our objectives for full employment and eradicating child poverty.

I want to make these opportunities available to jobseekers everywhere as soon as possible. Based on our previous experience in successfully implementing pathways to work in just two phases, we will adopt a similar approach for the flexible New Deal, with phase 1 being delivered from October 2009 and phase 2 from October 2010.

The flexible New Deal is a key part of implementing the vision set out in David Freud's report, Reducing Dependency, Increasing Opportunity published last year. It will be the first programme commissioned under the new DWP commissioning strategy that I announced on 28 February, and through which we will engage specialist back-to-work providers in the public, private and third sectors to offer more creative and innovative ways of helping jobseekers to overcome their specific problems with the clear aim of getting into sustainable employment.

Providers will be paid by results, focused on helping long-term unemployed people into jobs that last, and focusing on every individual and not just the well motivated.

Providers will match the type and length of activity to each participant's needs resulting in an individually tailored support package. Our vision is that everyone who can work should do so. I have made it clear that all jobseekers joining this programme will be required to do at least four weeks of work or work-related activity if they fail to find work within 12 months of support from their provider, and we will be looking for bidders who can offer even more for those who will benefit.

Advertisements for organisations interested in bidding for phase 1 contracts will be published in the press from next week.

The Jobcentre Plus districts to be included in each phase are:

Phase 1

Phase 2

Birmingham and Solihull


North and East Yorkshire and Humber

Forth Valley, Fife and Tayside

Tees Valley


South Yorkshire

West London


City and East London

Surrey and Sussex

North and North East London



Leicestershire and Northamptonshire

Bedfordshire and Hertfordshire


Berkshire, Buckinghamshire and Oxfordshire

Central London

Cumbria and Lancashire

Lambeth, Southwark and Wandsworth

South London

Devon and Cornwall

Dorset and Somerset

South Wales Valleys

West of England

South East Wales

Gloucestershire, Wiltshire and Swindon

South West Wales

Hampshire and the Isle of Wight

North and Mid-Wales

Highland, Islands, Clyde Coast and Grampian

Cheshire, Halton and Warrington

West Yorkshire

Black Country


Greater Manchester Central

South Tyne and Wear Valley

Greater Manchester East and West

Coventry and Warwickshire

The Marches


Lanarkshire and East Dunbartonshire

Edinburgh, Lothian and Borders

Ayrshire, Dumfries, Galloway and Inverclyde

Cambridgeshire and Suffolk


Lincolnshire and Rutland

Transforming Britain's labour market: Ten Years of the New Deal is available at:

DWP Commissioning Strategy is available at: