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Advertising: Internet

Volume 700: debated on Monday 21 April 2008

asked Her Majesty's Government:

Whether they are taking any action on the targeted advertising service offered by Phorm in the light of the questions about its legality under the Data Protection and Regulation of Investigatory Powers Acts. [HL2635]

The Office of the Information Commissioner made a statement on 3 March 2008 that it was in discussion with one company about the nature of its service and the way it uses information about ISP customers. My department will consider the continued relevance of the current safeguards and legislation in the light of the outcome of those discussions.