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Central Office of Information: Expenditure

Volume 705: debated on Wednesday 19 November 2008

asked Her Majesty's Government:

What was the Central Office of Information's total expenditure on public relations, marketing and advertising in 1996–97, using figures comparable with the figures cited in the Central Office of Information's latest annual report and accounts. [HL6141]

This information is a matter of public record and can be found in the Central Office of Information's annual report, copies of which are available in the Library of the House.

The relevant figures for public relations, marketing and advertising, using figures comparable with the figures in the annual reports, were £81.2 million in 1996-07 and £265.8 million in 2007-08.

asked Her Majesty's Government:

Which advertiser-funded programming agreements the Central Office of Information has facilitated; and what was the cost to the public purse of each of the programmes. [HL6142]

A summary of advertiser-funded programmes managed by the Central Office of Information (COI) to date is as follows:

Client

Programme

Cost

Department for Children, Schools and Families

Je suis un Rockstar

£263,534.50

Department for Environment, Food and Rural Affairs

If in doubt, leave it out

£9,300

National Blood Service

Lifeblood, Blood Matters

£100,000

Xtra time

£53,000

Blood Matters

£32,000

Home Office

Beat: Life on the Street

2 x £400,000

Army

Everest Man v Mountain

£300,000

BERR

Working Wonders

£200,000

Investors in People

In Good Company

£100,000

asked Her Majesty's Government:

How much the Central Office of Information has spent on the FRANK drugs awareness campaign. [HL6143]

The FRANK drugs information campaign was launched in May 2003. The campaign provides young people and their families with advice and information about drugs. The campaign is administered and funded by the Department of Health, the Home Office and the Department for Children, Schools and Families.

The Department of Health, the Home Office and the Department for Children, Schools and Families procure most communication services through the Central Office of Information (COI) for the FRANK campaign. Communication services provided by the COI include media buying, research, digital and sponsorship.

Joint spend on all communications campaign activity on the FRANK campaign for the financial years 2003-08 is set out below:

Year

£ million

2003-04

4.25

2004-05

4.30

2005-06

6.17

2006-07

9.05

2007-08

6.23

Communications spend in this financial year to date (11 November 2008) is £2.5 million.

Total spend in campaign years 2003-08 is £30 million.

Total spend to date (11 November 2008) is £32.5 million.

asked Her Majesty's Government:

How much the Central Office of Information has spent on the NHS Choice campaign. [HL6144]

The Central Office of Information has not spent any money directly on supporting the NHS Choice campaign. Between 24 March 2008 and 6 April 2008, the department spent a total of £601,752.33 on publicising the introduction of national NHS Free Choice from 1 April 2008.