To ask Her Majesty's Government when Deen International, the group heading the "I Am The West" campaign, was established; who are its board members; and how much funding they have received to date. [HL1705]

Deen International is a private organisation. Details of the date it was established and its board members can be obtained by contacting its office at R A Business Park, Charlotte Street, Dudley, West Midlands DY1 lTD.

The Foreign and Commonwealth Office (FCO) is currently collaborating with Deen International on a pilot project with the working title “I am Muslim. I am British” (formerly “I am the West”), for which it has received £495,021 funding to date from the FCO. The aim of the “I am Muslim. I am British” pilot is to reduce the likelihood of radicalisation among young people in Pakistan by helping to dispel anti-western attitudes in vulnerable communities. This is being achieved through a series of poster campaigns using high-profile British Muslims, television and radio discussions, and “town hall” meetings in Peshawar, Mirpur and surrounding towns. It aims to stimulate a debate on life in the UK, demonstrating that UK society is not “anti-Islamic” and dispelling the misconceptions generated by the al-Qaeda narrative that the West is against Islam.