The Department for Business, Enterprise and Regulatory Reform (BERR) has made no assessment of any specific targeted online advertising system and has no plans to review the consistency with consumers' interests of any commercial rollout.
Online targeted advertising can be provided in a number of different ways. The Information Commissioner's Office (ICO) is responsible for overseeing the data privacy issues arising from the use of communications, including those raised by targeted online advertising, and for investigating the security of personal data.
The ICO is satisfied that it is possible to operate targeted online advertising in a lawful and proper manner. The ICO is keeping the situation under review.