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Deen International

Volume 711: debated on Thursday 11 June 2009


Asked by

To ask Her Majesty's Government further to the Written Answer by Lord Malloch-Brown on 14 May (WA 237–8) concerning a public relations campaign currently supported by the Foreign and Commonwealth Office, what was the process by which Deen International was selected to provide the service. [HL4000]

“I am Muslim. I am British” is a community-led pilot initiative that was proposed to the Foreign and Commonwealth Office (FCO) by Deen International. It is not a campaign initiated by the FCO.

In line with established procedures for such proposals, the FCO's Counter Terrorism and Radicalisation Programme Board, consisting of cross-Whitehall representation, considered the project carefully. The board was satisfied, after assessment in line with FCO programme and project best practice, that it would contribute to the objectives of the Prevent strands of the Government's counter-terrorism strategy and agreed to fund a pilot. No decision has yet been taken on whether to fund a further stage.