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Sir Alan Sugar

Volume 712: debated on Tuesday 30 June 2009

Questions

Asked by

To ask Her Majesty's Government how much National Savings & Investments has spent on advertising and promotional campaigns featuring Sir Alan Sugar. [HL4330]

In the past five years NS&I has spent approximately £13.9 million on advertising and promotion campaigns in which Sir Alan Sugar has featured. This includes national TV, press and online advertising supporting a range of initiatives.

Sir Alan Sugar has publicly stated that the fees he has received from NS&I work have been donated through his charitable trust, and the Great Ormond Street Hospital has been a major beneficiary.

Asked by

To ask Her Majesty's Government whether they intend to continue using Sir Alan Sugar in promotional campaigns for National Savings & Investments. [HL4332]

Sir Alan will not take part in any further promotional campaigns for NS&I, following his appointment as enterprise champion in the Department for Business, Innovation and Skills.

Sir Alan Sugar has publicly stated that the fees he has received from NS&I work have been donated through his charitable trust, and the Great Ormond Street Hospital has been a major beneficiary.