Question
Asked by
To ask Her Majesty's Government which initiatives of the Department of Health or its agencies have been advertised in each of the last five years; how much was spent in each case; and which were carried out via the Central Office of Information. [HL5332]
The following table shows the department's advertising expenditure over the last five completed financial years. A further breakdown of these figures is available in the Library.
All departmental advertising listed as follows was carried out via the Central Office of Information (COI), with the exception of those initiatives highlighted with an asterisk. To identify other ad hoc expenditure not carried out via the COI would incur disproportionate cost.
Department of Health Advertising spend in £ millions1 2004-05 to 2008-09
Campaign 2004-05 2005-06 2006-07 2007-08 2008-092 Alcohol (from 2006-07 Department of Health contribution to campaign run jointly with Home Office) 0.00 0.00 0.56 0.61 4.77 Antibiotics 0.00 0.38 0.00 0.39 1.15 Change4Life 0.00 0.00 0.00 0.00 7.69 Drugs (Department of Health contribution to campaign run jointly with Home Office) 0.91 0.18 1.34 0.67 1.45 Flu (Immunisation) 1.45 1.83 1.11 0.98 1.42 Hepatitis C 0.00 0.00 0.52 1.34 1.30 HPV Vaccination 0.00 0.00 0.00 0.00 2.80 Immunisation 0.00 0.00 1.66 0.00 0.32 National Health Service including nurse recruitment 5.96 0.22 0.00 0.00 0.00 NHS Injury Benefits Scheme 0.00 0.00 0.00 0.40 0.00 NHS Choices* 0.00 0.00 0.00 0.03 0.55 Patient Choice* 0.00 0.00 0.00 0.00 0.53 Respiratory and Hand Hygiene 0.00 0.00 0.00 0.32 1.53 Sexual health/teenage pregnancy 1.40 0.00 2.88 3.11 2.83 Social care/worker recruitment 1.80 2.42 2.31 2.22 2.03 Smoking - Tobacco Control 20.05 20.80 13.17 10.79 23.38 Stroke 0.00 0.00 0.00 0.00 4.52 Tobacco Legislation 0.00 0.00 0.32 5.38 0.00 Winter (Get the right treatment/ask about medicines day) 0.54 0.59 0.00 0.00 0.00 5 a Day 0.06 0.05 0.05 0.00 0.00 E111/EHIC 0.24 1.00 0.00 0.00 0.16 Department of Health outdoor campaign 0.32 0.00 0.00 0.00 0.00 TOTALS (£ millions) 32.73 27.47 23.92 26.24 56.43
1 Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, COI commission and VAT). All figures are rounded to the nearest £10,000. These figures do not include departmental recruitment/classified advertising costs and ad hoc spend under £10,000. These figures may include occasional minor spend through COI by NHS organisations, to supplement national campaigns in their area. While this expenditure has been excluded as far as possible so that this chart reflects central departmental spend, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed.
2 Provisional figures.
Asked by
To ask Her Majesty's Government which initiatives of the Department for Work and Pensions or its agencies have been advertised in each of the last five years; how much was spent in each case; and which were carried out via the Central Office of Information. [HL5337]
Given the wide range of advertising activity carried out by the department, it is not possible to provide a full list of initiatives covered. Activity ranges from national advertising campaigns—for example, pension credit, winter fuel payments, employability and benefit fraud—to local activity, such as advertising in local directories and promoting jobs fairs.
DWP's advertising spend is split by activity of the Central Office of Information (COI) and direct advertising through a wide range of media channels. All major campaign advertising is delivered via the COI. Advertising costs cover both campaign advertising and recruitment advertising.
The total spend on advertising for the last five years is detailed in the following table:
£ million 2004-05 2005-06 2006-07 2007-08 2008-09 COI 22.338 11.211 6.579 9.179 9.542 Direct n/a * n/a* n/a* n/a* 2.785
Note: n/a* = data unavailable or not held centrally for these specific years and it would incur disproportionate cost in the gathering of these data.
COI spend was across media, press, TV, radio, cinema and posters. COI spend excludes VAT, advertising rebates and audit adjustments and may differ from official COI turnover figures.
Media figures exclude any production, miscellaneous costs, and COI fees.