Question
Asked by
To ask Her Majesty's Government which initiatives of the Department for Business, Innovation and Skills or its agencies (and their predecessors) have been advertised in each of the last five years; how much was spent in each case; and which were carried out via the Central Office of Information. [HL5323]
Spending on advertising procured through the Central Office of Information by the former Department for Business, Enterprise and Regulatory Reform in the last five years is as follows:
2008-09 Campaign Press Radio Poster Media Total Agency Workers Campaign 2008-09(first part of the Vulnerable Workers campaign) £341,212 £518,139 - £ 859,351 Employing People 2008-09 £ 37,140 - - £ 37,140 National Minimum Wage 2008-09 £ 30,260 £ 34,429 £114,133 £ 178,821 Dispute Resolution 2008-09 £ 5,977 - - £ 5,977 Trawlermen Compensation Scheme 2008-09 £ 3,317 - - £ 3,317 Total 2008-09 £1,084,606
2007-08 Press Radio Poster Media Total Nuclear Energy Consultation 2007-08 £146,380 - - £146,380 Employing People 2007-08 £ 71,446 - - £ 71,446 National Minimum Wage 2007-08 £ 4,447 £ 392,297 £157,411 £554,155 Total 2007-08 £771,981
2006-07 Press Radio Poster Media Total Consumer Direct – Thomson Directories 2006-07 £ 581,424 - - £581,424 DTI Classified Recruitment 2006-07 £ 11,457 - - £ 11,457 ACAS Miscellaneous Advertising Activity 2006-07 £ 82,641 £146,308 - £228,949 Total 2006-07 £821,830
2005-06 Press Radio Poster Internet Media Total Consumer Direct 2005-06 £ 366,936 £823,011 £87,903 £170,000 £1,447,850 DTI Classified/Recruitment Advertising 2005-06 £ 31,099 - - - £ 31,099 SBS Business Link 2005-06 £1,502,301 - - - £1,502,301 New National Minimum Wage 2005-06 £ 328,603 - - £ 41,000 £ 369,603 Directgov - DTI Employee Franchise 2005-06 £ 117,690 - - £ 10,000 £ 127,690 Total 2005-06 £3,478,543
2004-05 Press Radio Poster Media Total Consumer Direct 2004-05 £170,600 - - £ 706,488 SBS Business Link 2004-05 £552,712 - - £ 552,712 Import Licence Announcements 2004-05 £ 74,300 - - £ 74,300 DTI Classified Recruitment Advertising 2004-05 £ 41,007 - - £ 41,007 New Minimum Wage 2004-05 £315,754 - - £ 315,754 Renewable Energy 2004-05 £ 15,542 - - £ 15,542 Queen's Award for Enterprise Promotion 2004-05 £ 30,494 - - £ 30,494 Firework Safety 04-05 - (media only) £ 17,061 £152,527 £18,892 £ 188,480 DTI - Dispute Resolution (media only) £ 81,768 - - £ 81,768 SBS Press Media Buying Costs 2004-05 - - £ 3,255 Total 2004-05 £2,009,800
Spending on advertising procured through the Central Office of Information by the former Department for Innovation, Universities and Skills is as follows:
2008-09 Press Television Radio Media Total Higher Education Student Finance campaign 2008-09 £ 58,560 £1,224,996 £432,249 £1,715,805 Science Innovation Press Campaign 2008-09 £149,577 - - £ 149,577 Total 2008-09 £1,865,382
2007-08 Press Television Radio Media Total Higher Education Student Finance 2007-08 £229,751 1,198,017 £597,984 £2,025,702 Total 2007-08 £2,025,702
Details of any other expenditure on advertising are not held centrally and could be provided only at disproportionate cost.
Asked by
To ask Her Majesty's Government which initiatives of HM Revenue and Customs or its agencies (and their predecessors) have been advertised in each of the last five years; how much was spent in each case; and which were carried out via the Central Office of Information. [HL5326]
The table below sets out advertising expenditure for HM Revenue and Customs (HMRC) (excluding the Valuation Office Agency (VOA)) by campaign and year. All campaigns were bought through the Central Office of Information and are advertising only costs. All figures exclude VAT.
2004-05 2005-06 2006-07 2007-08 2008-09 Provisional Campaign £,000s £,000s £,000s £,000s £,000s Tax Credits 5494 3326 4552 3427 2964 Child Trust Fund 2776 51 52 1864 1056 823 Health in Pregnancy Grant 0 0 0 0 43 Taxback 139 0 0 0 63 Tobacco smuggling 84 556 92 259 0 Self Assessment 5462 5945 3010 1929 Corporation Tax & other taxes 0 395 1309 8078 PAYE 263 162 392 22786 VAT 19 1403 136 0 0 Construction Industry 14 574 996 429 0 Share Fishermen 138 0 33 8 0 Fuel Fraud 338 0 0 0 0 Tax Evasion/compliance 0 4359 1379 0 0 UK Trade Info 32 0 0 0 0 Online Services 0 298 0 0 0 Frontiers 0 24 44 0 0 Duty Stamps 0 153 767 0 0 EU Enlargement 0 0 74 0 0 Money Laundering 0 0 0 0 1 1 Business Payments support 0 0 0 0 170 Payments for parents 0 0 0 0 121 Miscellaneous/other 87 38 6 63 31 Total (£ million) 14.85 22.39 14.65 9.96 12.34
In 2004-05, the VOA spent £320,657.29 (excluding VAT) with the Central Office of Information on a public information campaign to support the launch of Summary Valuations. These were introduced for the 2005 revaluation for non-domestic rates to ensure greater transparency for the ratepayer. The VOA has spent no further money on advertising initiatives.
Asked by
To ask Her Majesty's Government which initiatives of the Department for Children, Schools and Families or its agencies (and their predecessors) have been advertised in each of the past five years, how much was spent in each case; and which were carried out via the Central Office of Information. [HL5327]
Campaigns, including those using advertising, are funded from individual programme budgets held by policy directorates within the department.
Advertising is always part of a wide and fully integrated publicity campaign. The Question refers specifically to advertising and we have been able to separate the department's spend on advertising, as all is centrally placed through the Central Office of Information.
The department's advertising spend and that of its predecessor (DfES) since 2004 is set out below, with a breakdown of individual campaigns.
Campaign 2004/05 2005/06 2006/07 2007/08 2008/09 Adult basic skills £5,876,432 £1,671,049 £1,934,912 Teenage Pregnancy £1,086,677 £1,298,991 £1,674,906 £2,449,668 £1,686,695 Every Child Matters Press and advertising £2,074 Student Finance £1,223,870 £3,270,787 £3,068,536 Sure Start £132,796 £2,645 Fast track teaching £72,595 £18,504 Foundation degrees £556,286 £868,963 DfES childcare £294,600 Need to Know £400,000 £117,206 DfES Parents Centre £181,594 £149,462 Childcare recruitment £660,523 £424,048 Parenting pilot £120,000 DfES Parenting Franchise (Directgov launch) £517,843 DfES Education and learning launch campaign £204,134 Children and young £45,803 people's workforce insert Parents direct pilot £30,000 Frank Campaign £252,018 £635,930 £983,222 Childcare £136,289 City challenge £53,007 Sponsored parenting phase 1 £34,217 Science Technology Education and Maths £338,258 £2,212,144 Modern Languages £374,881 £1,768,258 School Foods Trust £396,692 Cyber Bullying – Digital Campaign £600,000 Children's Plan launch £125,759 National year of reading £88,423 £290,777 Skills pledge £34,978 Diplomas £3,771,787 £6,520,217 Diploma Employer Engagement £823,693 Diploma HE Engagement £39,598 Diploma March Campaign £2,024,936 Who do we think we are £2,446 Summer holidays affordable childcare £203,697 14-19 Reform Campaign £5,802,411 Parent Know How £9,897 Alcohol & Young People Campaign £1,520,458
The 2008-09 figures refer to costs invoiced to date and not actual DCSF spend.
All figures exclude VAT, advertising rebates and audit adjustments and therefore may differ from official COI turnover figures. These figures exclude any production, miscellaneous costs and COI fee.