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Government Initiatives: Advertising

Volume 713: debated on Thursday 22 October 2009


Asked by

To ask Her Majesty's Government which initiatives of the Cabinet Office or its agencies have been advertised in each of the past five years; how much was spent in each case; and which were carried out via the Central Office of Information. [HL5324]

The department's financial systems do not separately identify the costs of advertising initiatives and vacancy adverts, nor does it identify expenditure against specific projects. It would therefore be possible to provide information on the costs of specific advertising initiatives only at disproportionate cost.

A list of the initiatives managed by COI is listed below:


GICS Recruitment Advertising 2003-04.


GISITI (Preparing for Emergencies) 2004-05;

Directgov Brand Guardianship 2004-05;

Ministerial Presentation Materials 2004-05;

Directgov Advertising Campaign 2004-05; and

Faststream Recruitment 2004-05.


Direct Gov 2005-06;

Direct Gov—Connecting with Citizens 2005-06;

Direct Gov—Consumer Campaign 2005-06; and

Cabinet Office Miscellaneous 2005-06.


Talking to Me 2006-07; and

Directgov 2006-07.


GCN Live Events 2007-08;

Talking to Me 2 2007-08;

Honours Advertising Campaign 2007-08; and

Cabinet Office Recruitment and Classified Advertising 2007-08.