Skip to main content

Government Initiatives: Advertising

Volume 714: debated on Thursday 5 November 2009

Question

Asked by

To ask Her Majesty's Government which initiatives by the Department for Environment, Food and Rural Affairs and its agencies were advertised in each of the past five years; how much was spent on each; and which used the services of the Central Office of Information. [HL5508]

The range of initiatives and associated costs since 04-05 on which Defra has advertised are given below:

FMD Exercise 2004-05

£4,145

Passports for Horses 2004-05

£46,719

Miscellaneous 2004-05

£91,679

Classified Recruitment 2004-05

£12,003

Total

£154,546

Miscellaneous 2005-06

£75,030

Climate Change Branded Statement 2005-06

£661,120

Environment Direct 2005-06

£221,337

Total

£957,487

Climate Change 2006-07

£627,216

One Planet Living 2006-07

£459,659

Environment Direct 2006-07

£89,773

Illegal Meats Ethnic 2006-07

£38,582

Miscellaneous 2006-07

£9,601

Total

£1,224,832

Climate Change—Citizen and Public Engagement Project 2007-08

£4,491,921

Miscellaneous 2007-08

£115,777

Communications (Pre-Registration Stage) 2007-08

£127,660

Climate Challenge 2007-08

£650,307

Animal Disease Prevention Campaign 2007-08

£40,000

Defra WATO Announcement Ad 2007-08

£14,372

Eco-labelling 2007-08

£12,989

Catering 2007-08

£6,976

Nature Magazine Insertion 2007-08

£6,630

Sheep and Goats Identification 2007-08

£3,460

Greener Living Pages 2007-08

£8,684

Act on CO2 Jan-March 2007-08 **

£695,497

Total

£6,174,273

Act on CO2 2008-09 **

£12,185,373

Resource Efficiency 2008-09

£521,584

Reach Communications 2008-09

£137,949

Miscellaneous 2008-09

£38,905

DEFRA WATO 2008-09

£14,671

Eco-Labelling 2008-09

£9,245

Defra Conservation Volunteering 2008-09

£12,200

Total

£12,919,926

* Refers to “Personal Food Imports” campaign

** Funded by Defra and DfT—Defra share shown above

All figures exclude VAT

All figures exclude advertising rebates and audit adjustments and may differ from official CO1 turnover figures

Media figures exclude online, production, miscellaneous costs, and CO1 fees.

All campaign advertising was placed through COI to make use of its bulk buying discounts.

Figures for Defra agencies are not held centrally and could only be collated at disproportionate cost.