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House of Commons Hansard
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Road Signs and Markings
26 November 2009
Volume 501
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To ask the Minister of State, Department for Transport how much his Department has spent on advertising the purpose of driver location signs; and what assessment he has made of the public awareness of such signs. [300471]

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The Highways Agency has spent £5,000 on advertising the purpose of driver location signs. This has included the production of leaflets and information on its website.

The Highways Agency regularly engages with its customers to determine if more can be done to improve their awareness of new projects and initiatives. A recent customer report has highlighted the lack of public awareness of the signs and the Highways Agency is currently considering a range of options to correct this.

Research carried out on trial sections of routes equipped with driver location signs showed that response times of emergency service organisations were 10 per cent. quicker than previous responses to similar incidents. Getting the emergency services to the scene of an incident more efficiently ultimately leads to incidents being cleared more quickly.