GREAT is the Government’s most ambitious ever international marketing campaign. [Interruption.] It encourages the world to visit, study and do business in the UK. While Labour Members never lose an opportunity to talk this country down—as the hon. Member for Rhondda (Chris Bryant) has just done there—we use GREAT to sell Britain abroad. If the chuntering from the potential future Speaker could stop for one second, I will say that GREAT works across 144 countries, and for trade and investment in 2019-20, its priorities are the USA, Germany, China, Japan, Australia, India, Canada, France, Italy and Spain.
Britain’s universities are among our greatest organisations. Some are household names across the world, but some, like Anglia Ruskin University, which is based in Chelmsford as well as Cambridge, are less well known. How is the GREAT campaign supporting our education sector?
I am grateful to my hon. Friend for that question. I was at the all-party university group yesterday, meeting vice-chancellors and others, to discuss this issue. Just last month, we launched our new international education strategy. As part of that, we are encouraging bids to the GREAT challenge fund to showcase to even more countries the fantastic education offer this country has.