In February last year, we launched a nationwide campaign to raise awareness of pension credit and have continued to make that case throughout the past year, notwithstanding the difficulties of the pandemic. The Department for Work and Pensions is currently considering an internal review of communication products to identify further improvements in our messaging, with many more aspects to be pursued this year.
The Minister will know that uptake of pension credit has remained below 65% since 2010. Although, as he said, there was an awareness campaign in 2020, with good intentions, it was only 12 weeks long and partly occurred during the pandemic. Does he agree with me, and others, including the charity Independent Age, that rather than being one-off events, such awareness campaigns should be part of a wider long-term strategy and take advantage of new innovations and channels?
We plan to use existing Government letters on the attendance allowance and state pension, and other letters that the Government send out, to help to promote pension credit. We are also discussing a joint working arrangement with the BBC. We continue to make all efforts to try to promote pension credit.