Marketing And Management

Mr. Murphy
asked the Minister for the Arts if he will make a statement on the progress of his new marketing scheme to help arts and heritage bodies improve their marketing and management.

Mr. Luce
The details have been widely circulated through arts agencies. Completed application forms must reach the Office of Arts and Libraries by 30 April 1987.I am encouraged by the reports that I have had of the interest and enthusiasm being shown, and by the development of arts marketing in general.