Olympic Games 2012: Lottery Scratch Cards

Lord Luke
asked Her Majesty's Government:

What is the estimated income from the Olympic scratch card lottery programme for each of the years between 2006 and 2012 inclusive. [HL69]

Lord Davies of Oldham
Although the Department for Culture, Media and Sport has the information requested, it is of a commercially sensitive nature and was provided in confidence. However, sales performance to date is in line with original estimates.