British Cycling (Drugs) Kate Hoey To ask the Secretary of State for Culture, Media and Sport how much UK Sport has given to British Cycling to sponsor the under-23 academy to promote the anti-doping campaign 100% Me; and from which source that funding came. Mr. Caborn The agreement by which British Cycling agreed to promote the 100% Me campaign did not involve any sponsorship payments by UK Sport. UK Sport has however contributed approximately £2,240 from its Drug Free Sport education budget towards the cost of re-designing the team's clothing to incorporate the 100% Me brand.