Healthy Living Social Marketing Strategy

Mr. Lansley
To ask the Secretary of State for Health when she expects to launch the healthy living social marketing strategy.

Caroline Flint
The purpose of the healthy living social marketing strategy is to identify the behaviours that need to be influenced as part of our strategy to tackle obesity. These goals were shared with stakeholders on 19 October 2006. This was followed by a successful public stakeholder event on 15 December 2006, involving many external partners. Following this event, we are refining our approach and this will be made public as part of the first wave of social marketing campaigns by March 2007.