Olympic Games: Greater London

Jim Dowd
To ask the Secretary of State for Culture, Media and Sport what criteria are used when deciding the suitability of sponsors for the 2012 London Olympic Games.

Tessa Jowell
The London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) is currently in discussions about sponsorship with companies from seven sectors. These sectors are banking and insurance, utilities (electricity and natural gas), automotive, telecommunications, airlines, and sportswear.

To assess the proposals, LOCOG will consider the overall value of the offer, including value in kind that the company can provide. In addition, they will also consider: how the company aligns with Olympic values; how the company aligns with the values of the London 2012 Games; and, how the company intends to activate its sponsorship rights.