Departments: Advertising Mike Penning To ask the Secretary of State for Northern Ireland what the Department's total spending was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. Mr. Hanson Information on advertising campaign expenditure is not held centrally in the format requested. However the following tables show the information currently held on departmental advertising expenditure. This information is available for the past two financial years but is not broken down by campaign. A breakdown in relation to (a) television, (b) radio, (c) print media and (d) other is supplied in the following tables. Category (d) includes other forms of advertising, for example outdoor advertising, cinema and online. The new Advertising Shared Service Centre, which becomes operational on 1 April, is currently developing a management information system to collate information on campaign and classified expenditure. -------------------------------------------------------- |£ | -------------------------------------------------------- | |Television|Radio|Print|Other|Total| -------------------------------------------------------- |Office of the First Minister and Deputy First Minister|—|—|—|—|—| -------------------------------------------------------- |Agriculture and Rural Development |—|3,540|93,589|500|96,629| -------------------------------------------------------- |Culture, Arts and Leisure |—|—|4,422|—|4,422| -------------------------------------------------------- |Education |—|—|—|—|—| -------------------------------------------------------- |Employment and Learning |220,505|60,565|51,523|200,586|533,179| -------------------------------------------------------- |Enterprise, Trade and Investment |—|—|26,747|40|26,787| -------------------------------------------------------- |Environment |1,507,242|80,488|78,070|178,989|1,844,789| -------------------------------------------------------- |Finance and Personnel |—|—|—|234,797|234,797| -------------------------------------------------------- |Health, Social Services and Public Safety |157,521|73,430|21,624|39,862|292,437| -------------------------------------------------------- |Regional Development |—|—|—|—|—| -------------------------------------------------------- |Social Development |—|—|—|—|—| -------------------------------------------------------- |Northern Ireland Office |146,529|76,325|73,491|53,311|349,656| -------------------------------------------------------- -------------------------------------------------------- |£ | -------------------------------------------------------- | |Television|Radio|Print|Other|Total| -------------------------------------------------------- |Office of the First Minister and Deputy First Minister|157,900|40,421|305|43,114|241,740| -------------------------------------------------------- |Agriculture and Rural Development |—|—|141,317|36,600|177,917| -------------------------------------------------------- |Culture, Arts and Leisure |—|—|—|—|—| -------------------------------------------------------- |Education |11,660|4,548|—|—|16,208| -------------------------------------------------------- |Employment and Learning |230,848|69,997|81,844|205,062|587,751| -------------------------------------------------------- |Enterprise, Trade and Investment |—|36,000|—|11,394|47,394| -------------------------------------------------------- |Environment |1,433,926|79,556|58,815|67,303|1,639,600| -------------------------------------------------------- |Finance and Personnel |—|—|60,999|100,348|161,347| -------------------------------------------------------- |Health, Social Services and Public Safety |62,400|39,399|80,601|121,201|303,601| -------------------------------------------------------- |Regional Development |—|—|—|—|—| -------------------------------------------------------- |Social Development |—|—|2,919|—|2,919| -------------------------------------------------------- |Northern Ireland Office |46,849.00|30,380.00|156,052.05|34,443.00|267,724.05| --------------------------------------------------------