Departments: Advertising Mike Penning To ask the Secretary of State for Education and Skills what the Department's total spending was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. Alan Johnson The Department's total spend on advertising campaigns since 1997 has been: ---------------------- | |£ | ---------------------- |1997-98 |9,992,000 | ---------------------- |1998-99 |15,673,000| ---------------------- |1999-2000|11,900,000| ---------------------- It is not possible to provide a breakdown of campaigns before 2000. ----------------------------------------- |Campaign |£ | ----------------------------------------- |2000-01 | | ----------------------------------------- |Don't Quit Now |2,700,000 | ----------------------------------------- |New deal 50 plus |2,400,000 | ----------------------------------------- |ICT Employability |2,011,000 | ----------------------------------------- |Childcare Recruitment |1,821,000 | ----------------------------------------- |Parent's Magazine |1,484,000 | ----------------------------------------- |Disability Discrimination |1,242,000 | ----------------------------------------- |Fast Track Teachers |1,056,000 | ----------------------------------------- |Modern Apprenticeships |856,000 | ----------------------------------------- |Individual Learning Accounts|612,000 | ----------------------------------------- | |29,110,000| ----------------------------------------- |2001-02 | | ----------------------------------------- |Adult Basic Skills ‘Get on’ |5,096,143 | ----------------------------------------- |Childcare recruitment |2,504,000 | ----------------------------------------- |Science Year 2001/02 |1,803,000 | ----------------------------------------- |Excellence Challenge |1,750,000 | ----------------------------------------- |Modem Apprenticeships |1,670,000 | ----------------------------------------- |Foundation Degree |1,325,000 | ----------------------------------------- |Fast Track Teachers |1,250,000 | ----------------------------------------- |Millennium Volunteers |848,000 | ----------------------------------------- |Parents' Magazine |770,000 | ----------------------------------------- |New Deal 25+ |633,000 | ----------------------------------------- | |17,665,000| ----------------------------------------- |2002-03 | | ----------------------------------------- |Adult Basic Skills |5,478,117 | ----------------------------------------- |Childcare Recruitment |2,741,377 | ----------------------------------------- |Aim Higher |2,649,999 | ----------------------------------------- |Connexions |1,320,331 | ----------------------------------------- |HE Funding |655,000 | ----------------------------------------- |Foundation Degree |549,397 | ----------------------------------------- | |13,790,000| ----------------------------------------- |2003-04 | | ----------------------------------------- |Adult Basic Skills |6,672,938 | ----------------------------------------- |Aim Higher |4,190,018 | ----------------------------------------- |Childcare Recruitment |2,986,659 | ----------------------------------------- |Foundation Degrees |2,813,787 | ----------------------------------------- |Connexions |2,608,005 | ----------------------------------------- | |20,170,000| ----------------------------------------- ------------------------------------------------- |£ | ------------------------------------------------- | |Press budget national|Press budget regional|TV air time|Radio air time|Total| ------------------------------------------------- |EMA 2004/05 |679,169|—|995,627|320,137|1,994,933| ------------------------------------------------- |Sure Start Month 2004/05 |127,002|—|—|—|127,002| ------------------------------------------------- |Adult Basic Skills Gremlins 2004/05 |269,980|309,773|2,940,663|726,321|4,246,737| ------------------------------------------------- |Teenage Pregnancy (DFES) 2004/05 |19,130|—|—|960,997|980,127| ------------------------------------------------- |Student Finance 2004/05 |183,136|—|—|684,236|867,372| ------------------------------------------------- |DFES Classified/Recruitment Advertising 2004/05|31,434|—|—|—|31,434| ------------------------------------------------- |EMA Summer Activity 2004/05 |136,317|—|—|97,950|234,267| ------------------------------------------------- |Fast Track Teaching 2004/05 |69,342|—|—|—|69,342| ------------------------------------------------- |Foundation Degrees 2004/05 |—|—|—|483,463|483,463| ------------------------------------------------- |DFES Childcare 2004/05 |—|281,269|—|—|281,269| ------------------------------------------------- |EMA (February to March) 2004/05 |579,272|149,726|244,994|350,342|1,324,334| ------------------------------------------------- |Need to Know 2004/05 |—|—|—|275,116|275,116| ------------------------------------------------- |DFES Parents Centre 2004/05 |172,284|—|—|—|172,284| ------------------------------------------------- | |2,267,066|740,768|4,181,284|3,898,562|11,087,680| ------------------------------------------------- -------------------------------------------------------- |£ | -------------------------------------------------------- | |Press budget national|Press budget regional|TV air time|Radio air time|Total| -------------------------------------------------------- |DFES Sure Start 2005/06 |2,527|—|—||2,527| -------------------------------------------------------- |EMA 2005/06 |170,803|—|785,980|304,526|1,261,309| -------------------------------------------------------- |Teenage Pregnancy 2005/06 |143,155|—|400,390|537,859|1,081,404| -------------------------------------------------------- |Childcare Recruitment 05/06 |—|288,672|—|302,086|590,758| -------------------------------------------------------- |DFES Adult Basic Skills—Gremlins 2005/06 |—|—|1,237,864|206,596|1,444,460| -------------------------------------------------------- |DFES Adult Basic Skills—Gremlins Miscellaneous 2005/06|125,687|—|—|—|125,687| -------------------------------------------------------- |Student Finance 2005/06 |196,158|—|1,400,455|460,172|2,056,785| -------------------------------------------------------- |DFES Parents Centre 2005/06 |142,771|—|—|—|142,771| -------------------------------------------------------- |ECM Press Advertising 2005/06 |1,984|—|—|—|1,984| -------------------------------------------------------- |Foundation Degrees 2005/06 |412,942|—|—|221,412|634,354| -------------------------------------------------------- |Fast Track Teaching 2005/06 |17,806|—|—|—|17,806| -------------------------------------------------------- |DFES Parenting Franchise (Direct Gov Launch) 2005/06 |292,565|—|—|147,313|439,878| -------------------------------------------------------- |DFES Education and Learning—Launch Campaign 2005/06 |—|—|—|85,479|85,479| -------------------------------------------------------- |Need to Know 2005/06 |—|—|—|53,971|53,971| -------------------------------------------------------- | |1,506,398|288,672|3,824,690|2,319,515|7,939,275| --------------------------------------------------------