Departments: Advertising Mike Penning To ask the Secretary of State for International Development what his Department’s total spending was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. Mr. Thomas DFID has not to date advertised on television or radio. Spending on advertising in print media for recruitment and procurement purposes was as follows: ---------------- | |Spend (£)| ---------------- |2000|751,972 | ---------------- |2001|1,208,192| ---------------- |2002|914,571 | ---------------- |2003|849,196 | ---------------- |2004|700,077 | ---------------- |2005|397,776 | ---------------- Figures prior to 2000 and for 2006 are not available. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | |Total (£)| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |(i) Second White Paper on International Development | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |To raise awareness of the Government’s White Paper “Eliminating World Poverty-Making globalisation work for the poor” |41,945 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |(ii) Developments Magazine and Rough Guide Campaign | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |To promote Developments Magazine and The Rough Guide to a Better World |3,642 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |(iii) Trade Matters Campaign | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |To raise awareness of the role of trade in fighting world poverty and promote availability of a new free publication—Trade Matters. |26,176 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |(iv) Developments Magazine Campaign | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |To increase the number of subscribers to the Department’s free magazine—Developments. |12,934 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |(v) Third White Paper on International Development | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |To raise awareness of the UK Government’s action plan for working with overseas and international partners to reduce world poverty over the next five years.|125,000 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |(vi) G8 Gleneagles—One year on | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |To report progress on delivering the commitments proposed at the G8 summit. |62,275 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------