Advertising

Mr. Heald
To ask the Secretary of State for Education and Skills how much his Department spent on (a) print and (b) online campaign advertising and sponsorship related to The Guardian newspaper Side by Side supplement.

Alan Johnson
Sponsorship costs for running the supplement were £50,000. There were no additional costs for print or online advertising to promote the supplement.

Mr. Heald
To ask the Secretary of State for Education and Skills (1) how much his Department has spent on (a) sponsoring newspaper and publication supplements and (b) funding advertorials in newspapers or publications in the last year for which figures are available; and what the topic of each was;

(2) when he expects to answer Questions (a) 129957 on publications tabled on 22 March 2007 and (b) 129955 on advertising and sponsorship tabled on 21 March 2007 by the hon. Member for North East Hertfordshire.

Alan Johnson
In financial year 2006-07, the following activity was placed:

(a) Sponsorship of supplements in newspapers and publications.

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|                                                                   |£000  |
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|Evening Standard (London Challenge)                                |60.0  |
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|The Guardian (Every Child Matters)                                 |1120.0|
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|TES (14-19 reforms)                                                |51.4  |
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|The Guardian (14-19 reforms                                        |42.0  |
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|1 Covers two supplements in Guardian Education and Guardian Society|      |
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(b) Advertorials in newspapers and magazines.

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|                         |£000|
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|Kerrang (Student finance)|2.3 |
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|NME (Student finance)    |15.6|
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|More (Student finance)   |9.6 |
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|Daily Mirror (Childcare) |13.0|
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|The Voice (Childcare)    |1.5 |
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