Departments: Marketing

Mrs. May
To ask the Chancellor of the Duchy of Lancaster which advertising and marketing campaigns were run by (a) her Department and (b) its agencies in each of the last five years; which external agencies were involved; and what the cost was of each campaign.

Hilary Armstrong
The campaigns run by the Department and its agencies were as follows:

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|       |Campaign               |External Agencies|Cost (£) |
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|2002-03|No activity            |—                |—        |
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|2003-04|Recruitment            |Barkers          |7,560    |
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|       |                       |                 |         |
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|2004-05|Go In Stay In Tune In  |WCRS             |2,974,799|
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|       |Fast stream Recruitment|McCann Erickson  |7,712    |
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|       |                       |                 |         |
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|2005-06|Directgov              |WTCS/Naked       |864,732  |
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|       |Recruitment            |Barkers          |13,414   |
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|       |                       |                 |         |
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|2006-07|No activity            |—                |—        |
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