Departments: Publicity

Mr. Hoban
To ask the Secretary of State for Innovation, Universities and Skills what his Department’s projected spending is on advertising and promotional campaigns for (a) 2007-08 and (b) 2008-09, broken down by cost relating to (i) television, (ii) radio and (iii) print media.

Mr. Lammy
The Department is planning an advertising and promotional campaign for student support in 2007-08. The advertising and publicity budget allocated to this programme is £4.5 million of which £1,777,776 will be spent on advertising and promotion. The costs following have been broken down as requested.

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|          |Projected spend (£)|
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|Television|1,145,813          |
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|Radio     |374,173            |
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|Print     |257,790            |
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It is not possible to provide figures for 2008-09. Budgets will not be agreed until communications priorities and objectives for 2008-09 have been finalised and planning (informed by evaluation of 2007-08 activity) has been completed.