Departmental Publicity Mr. Laws To ask the Secretary of State for Children, Schools and Families how much his Department and its predecessor spent on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio, (c) print media and (d) other matters. Kevin Brennan Promotional campaigns, including those using advertising, are funded from the Department's central advertising and publicity budget and from individual programme budgets held by policy directorates. Spend from the advertising and publicity budget since 1997 is set out in the table. In addition to funding promotional campaigns, this budget also covers a wide range of other publicity activity (including magazine production and infrastructure costs such as mailing and storage of departmental publications). It is not possible to separately identify the campaign activity, except at disproportionate cost. ---------------------- |£000 | ---------------------- |1997-98 |10,879| ---------------------- |1998-99 |13,426| ---------------------- |2000-01 |14,595| ---------------------- |2001-02 |11,688| ---------------------- |2002-03 |14,091| ---------------------- |2003-04 |16,943| ---------------------- |2004-05 |12,489| ---------------------- |2005-06 |9,391| ---------------------- |2006-07 |10,686| ---------------------- |2007-08 |15,713| ---------------------- |1 To 31 October 2007| ---------------------- The spend on promotional campaigns from individual policy directorate programmes cannot be separately identified, except at disproportionate cost. However, it is possible to separate the Department's spend on advertising, as this is centrally placed through the Central Office of Information. However, these figures will include advertising spend from within the advertising and publicity budget totals given in the table. The Department's advertising spend since 1997 is set out in the table, with a breakdown of individual campaign totals (where known) since 2000-1 and a breakdown of media spend against individual campaigns since 2004-5. It is not possible, without disproportionate cost, to provide earlier breakdown of costs or further details of campaign costs. ----------------------------------------------------- | |£000 |Campaign |£000 | ----------------------------------------------------- |1997-98|9,992 |— |— | ----------------------------------------------------- |1998-99|15,673|— |— | ----------------------------------------------------- |1999-00|11,900|— |— | ----------------------------------------------------- |2000-01|29,110|Don't Quit Now |2,700| ----------------------------------------------------- | |— |New Deal 50 plus |2,400| ----------------------------------------------------- | |— |ICT employability |2,011| ----------------------------------------------------- | |— |Childcare recruitment |1,821| ----------------------------------------------------- | |— |Promotion of parents' magazine|1,484| ----------------------------------------------------- | |— |Disability discrimination |1,242| ----------------------------------------------------- | |— |Fast track teaching |1,056| ----------------------------------------------------- | |— |Modern Apprenticeships |856 | ----------------------------------------------------- | |— |Individual Learning Accounts |612 | ----------------------------------------------------- |2001-02|17,665|Adult basic skills |5,096| ----------------------------------------------------- | |— |Childcare recruitment |2,504| ----------------------------------------------------- | |— |Science Year |1,803| ----------------------------------------------------- | |— |Excellence Challenge |1,750| ----------------------------------------------------- | |— |Modern Apprenticeships |1,670| ----------------------------------------------------- | |— |Foundation Degrees |1,325| ----------------------------------------------------- | |— |Fast track teaching |1,250| ----------------------------------------------------- | |— |Millennium Volunteers |848 | ----------------------------------------------------- | |— |Promotion of |770 | ----------------------------------------------------- | |— |parents' magazine | | ----------------------------------------------------- | |— |New Deal 25 plus |633 | ----------------------------------------------------- |2002-03|13,790|Adult basic skills |5,478| ----------------------------------------------------- | |— |Childcare recruitment |2,741| ----------------------------------------------------- | |— |Aim higher |2,650| ----------------------------------------------------- | |— |Connexions |1,320| ----------------------------------------------------- | |— |Student finance |655 | ----------------------------------------------------- | |— |Foundation Degrees |549 | ----------------------------------------------------- |2003-04|20,170|Adult basic skills |6,673| ----------------------------------------------------- | |— |Aim higher |4,190| ----------------------------------------------------- | |— |Connexions |2,608| ----------------------------------------------------- | |— |Childcare recruitment |2,987| ----------------------------------------------------- | |— |Foundation Degrees |2,814| ----------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |Television|Radio|Print|Other|Total | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2004-05 | | | | |11,088| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Educational Maintenance Allowance (EMA) |1,241 |768 |1,544|— |3,553 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Sure Start Month |— |— |127 |— |127 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Adult basic skills |2,941 |726 |580 |— |4,247 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Teenage pregnancy |— |961 |19 |— |980 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Student finance |— |684 |183 |— |867 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Fast track teaching |— |— |69 |— |69 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Foundation Degrees |— |483 |— |— |483 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Childcare recruitment |— |— |281 |— |281 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Promotion of Need 2 Know website |— |275 |— |— |275 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Promotion of Parents' Centre website |— |— |172 |— |172 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |DFES classified / recruitment |— |— |31 |— |31 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | | | | | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2005-06 | | | | |7,939 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |EMA |786 |305 |171 |— |1,261 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Teenage pregnancy |400 |538 |143 |— |1,081 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Childcare recruitment |— |302 |289 |— |591 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Adult basic skills |1,238 |207 |126 |— |1,570 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Student finance |1,400 |460 |196 |— |2,057 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Need 2 Know |— |54 |— |— |54 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Parent's Centre |— |— |143 |— |143 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Foundation Degrees |— |221 |413 |— |634 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Fast track teaching |— |— |18 |— |18 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |DirectGov parenting franchise |— |147 |293 |— |440 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |DirectGov education and learning franchise |— |— |85 |— |85 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Sure Start |— |— |3 |— |3 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Every child matters |— |— |2 |— |2 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | | | | | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2006-07 | | | | |6,265 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Adult basic skills |1,491 |244 |— |70 |1,805 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Student finance |1,753 |626 |97 | |2,476 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Teenage pregnancy |558 |653 |59 |264 |1,534 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Childcare recruitment |— |— |166 |239 |405 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Children and young people's workforce |— |— |— |45 |45 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2007-08 | | | | |12,589| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Diplomas |— |940 |250 |— |1,190 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Teenage pregnancy |361 |315 |40 |268 |984 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Childcare |— |— |86 |— |86 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Cyberbullying |— |— |— |88 |88 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Connexions |— |— |— |241 |241 | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |1 This is the commitment to 14.11.07. Additionally, £1.861 million has been spent on the student finance campaign which is now led by the Department for Innovation, Universities and Skills.| | | | | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Dr. Cable To ask the Secretary of State for Children, Schools and Families how much his Department and its predecessor spent on advertising and promotional campaigns in each year since 1997; and how much was spent on (a) television, (b) radio, (c) print media and (d) other costs in each campaign; and if he will make a statement. Kevin Brennan Promotional campaigns, including those using advertising, are funded from the Department's central Advertising and Publicity Budget and from individual programme budgets held by policy directorates. Spend from the Advertising and Publicity Budget since 1997 is set out as follows . In addition to funding promotional campaigns, this budget also covers a wide range of other publicity activity (including magazine production and infrastructure costs such as mailing and storage of departmental publications). It is not possible to separately identify the campaign activity, except at disproportionate cost. ------------------------------------- | |£000 | ------------------------------------- |1997-98 |10,879| ------------------------------------- |1998-99 |13,426| ------------------------------------- |2000-01 |14,595| ------------------------------------- |2001-02 |11,688| ------------------------------------- |2002-03 |14,091| ------------------------------------- |2003-04 |16,943| ------------------------------------- |2004-05 |12,489| ------------------------------------- |2005-06 |9,391 | ------------------------------------- |2006-07 |10,686| ------------------------------------- |2007-08 (to 31 October 2007)|5,713 | ------------------------------------- The spend on promotional campaigns from individual policy directorate programmes cannot be separately identified, except at disproportionate cost. However, it is possible to separate the Department's spend on advertising, as this is centrally placed through the Central Office of Information. However, these figures will include advertising spend from within the Advertising and Publicity Budget totals given in the table. The Department's advertising spend since 1997 is set out as follows, with a breakdown of individual campaign totals (where known) since 2000-01 and a breakdown of media spend against individual campaigns since 2004-05. It is not possible, without disproportionate cost, to provide earlier breakdown of costs or further details of campaign costs. ------------------------------------------------------- | |£000 |Campaign |£000 | ------------------------------------------------------- |1997-98 |9,992 | | | ------------------------------------------------------- | | | | | ------------------------------------------------------- |1998-99 |15,673| | | ------------------------------------------------------- | | | | | ------------------------------------------------------- |1999-2000|11,900| | | ------------------------------------------------------- | | | | | ------------------------------------------------------- |2000-01 |29,110|Don't Quit Now |2,700| ------------------------------------------------------- | | |New Deal 50 plus |2,400| ------------------------------------------------------- | | |ICT employability |2,011| ------------------------------------------------------- | | |Childcare recruitment |1,821| ------------------------------------------------------- | | |Promotion of parents’ magazine|1,484| ------------------------------------------------------- | | |Disability discrimination |1,242| ------------------------------------------------------- | | |Fast track teaching |1,056| ------------------------------------------------------- | | |Modern Apprenticeships |856 | ------------------------------------------------------- | | |Individual Learning Accounts |612 | ------------------------------------------------------- | | | | | ------------------------------------------------------- |2001-02 |17,665|Adult basic skills |5,096| ------------------------------------------------------- | | |Childcare recruitment |2,504| ------------------------------------------------------- | | |Science Year |1,803| ------------------------------------------------------- | | |Excellence Challenge |1,750| ------------------------------------------------------- | | |Modern Apprenticeships |1,670| ------------------------------------------------------- | | |Foundation Degrees |1,325| ------------------------------------------------------- | | |Fast track teaching |1,250| ------------------------------------------------------- | | |Millennium Volunteers |848 | ------------------------------------------------------- | | |Promotion of parents' magazine|770 | ------------------------------------------------------- | | |New Deal 25 plus |633 | ------------------------------------------------------- | | | | | ------------------------------------------------------- |2002-03 |13,790|Adult basic skills |5,478| ------------------------------------------------------- | | |Childcare recruitment |2,741| ------------------------------------------------------- | | |Aim higher |2,650| ------------------------------------------------------- | | |Connexions |1,320| ------------------------------------------------------- | | |Student finance |655 | ------------------------------------------------------- | | |Foundation Degrees |549 | ------------------------------------------------------- | | | | | ------------------------------------------------------- |2003-04 |20,170|Adult basic skills |6,673| ------------------------------------------------------- | | |Aim higher |4,190| ------------------------------------------------------- | | |Connexions |2,608| ------------------------------------------------------- | | |Childcare recruitment |2,987| ------------------------------------------------------- | | |Foundation Degrees |2,814| ------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |Television|Radio|Print|Total | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2004-05 | | | |11,088| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Educational Maintenance Allowance (EMA) |1,241 |768 |1,544|3,553 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Sure Start Month |— |— |127 |127 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Adult basic skills |2,941 |726 |580 |4,247 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Teenage pregnancy |— |961 |19 |980 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Student finance |— |684 |183 |867 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Fast track teaching |— |— |69 |69 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Foundation Degrees |— |483 |— |483 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Childcare recruitment |— |— |281 |281 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Promotion of Need 2 Know website |— |275 |— |275 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Promotion of Parents' Centre website |— |— |172 |172 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |DfES classified/recruitment |— |— |31 |31 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | | | | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2005-06 | | | |7,939 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |EMA |786 |305 |171 |1,261 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Teenage pregnancy |400 |538 |143 |1,081 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Childcare recruitment |— |302 |289 |591 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Adult basic skills |1,238 |207 |126 |1,570 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Student finance |1,400 |460 |196 |2,057 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Need 2 Know |— |54 |— |54 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Parent's Centre |— |— |143 |143 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Foundation Degrees |— |221 |413 |634 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Fast track teaching |— |— |18 |18 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |DirectGov parenting franchise |— |147 |293 |440 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |DirectGov education and learning franchise |— |— |85 |85 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Sure Start |— |— |3 |3 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Every child matters |— |— |2 |2 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | | | | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2006-07 | | | |6,265 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Adult basic skills |1,491 |244 |— |1,805 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Student finance |1,753 |626 |97 |2,476 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Teenage pregnancy |558 |653 |59 |1,534 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Childcare recruitment |— |— |166 |405 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Children and young people's workforce |— |— |— |45 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | | | | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2007-08 | | | |12,589| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Diplomas |— |940 |250 |1,190 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Teenage pregnancy |361 |315 |40 |984 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Childcare |— |— |86 |86 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Cyberbullying |— |— |— |88 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Connexions |— |— |— |241 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |1 This is the commitment to 14 November 2007. Additionally, £1.861 million has been spent on the student finance campaign which is now led by the Department for Innovation, Universities and Skills.| | | | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mr. Hoban To ask the Secretary of State for Children, Schools and Families what the (a) date, (b) cost and (c) purpose of each advertising campaign commissioned by his Department and its predecessors was in each of the last two years. Kevin Brennan Advertising campaigns commissioned by the Department in 2006-07 ( Department for Education and Skills) and 2007-08 ( Department for Children Schools and Families) are in the following table. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |Advertising campaign |Purpose |Cost (£000)| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |Student finance |To inform young people and their parents about the financial help available to those taking higher education courses. |2,476 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |Adult basic skills |To motivate adults with basic skills gaps to fill these through taking courses. |1,805 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |Teenage pregnancy |To help reduce rates of teenage pregnancy by targeting young people with messages about safe sex and relationships. |1,534 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |Childcare recruitment |To inform people (including those from under-represented groups) of the job opportunities available in the childcare and early years sector.|405 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |Children and young people's workforce|To inform those working with children and young people of new responsibilities resulting from the Every Child Matters reform programme. |45 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Advertising campaign Cost|Purpose |Cost | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Diplomas |To inform young people and their parents about the new qualification being introduced in autumn 2008 so they can make an informed choice about its suitability. |1,190| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Teenage pregnancy |To help reduce the rates of teenage pregnancy by targeting young people with messages about safe sex and relationships. |984 | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Childcare |To inform parents of the childcare opportunities available to them and the potential advantages these might bring so more parents consider this option. |86 | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Cyberbullying |To reduce the rate of cyberbullying by challenging young people who are complicit in bullying (for example, by passing on text messages) to recognise the harmful and negative impact on others.|88 | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Connexions |To make young people aware of the Connexions Direct Service |241 | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Additionally in 2007-08, 1.861 has been spent on student finance advertising, a campaign which has now moved across to the Department for Innovation, Universities and Skills. As advertising campaigns often run in phases, with different media used over different periods in each phase, it would only be possible to give specific dates for each campaign (beyond the financial year in which they fell) at disproportionate cost. Mr. Hoban To ask the Secretary of State for Children, Schools and Families how much his Department and his predecessors spent on advertising and promotional campaigns in each year since 1997. Kevin Brennan Promotional campaigns, including those using advertising, are funded from the Department's central advertising and publicity budget and from individual programme budgets held by policy directorates. Spend from the advertising and publicity budget since 1997 is set out in the following table. In addition to funding promotional campaigns, this budget also covers a wide range of other publicity activity (including magazine production and infrastructure costs such as mailing and storage of departmental publications). It is not possible to separately identify the campaign activity, except at disproportionate costs. ----------------------------------- | |Amount £000| ----------------------------------- |1997-98 |10,879 | ----------------------------------- |1998-99 |13,426 | ----------------------------------- |1999-2000 |9,902 | ----------------------------------- |2000-01 |14,595 | ----------------------------------- |2001-02 |11,688 | ----------------------------------- |2002-03 |14,091 | ----------------------------------- |2003-04 |16,943 | ----------------------------------- |2004-05 |12,489 | ----------------------------------- |2005-06 |9,391 | ----------------------------------- |2006-07 |10,686 | ----------------------------------- |2007-08 |15,713 | ----------------------------------- |1 To 31 October 2007.| | ----------------------------------- The spend on promotional campaigns from individual policy directorate programmes cannot be separately identified, except at disproportionate cost. However, it is possible to separate all the Department's spend on advertising, as this is centrally placed through the Central Office of Information. However, these figures will include advertising spend from within the advertising and publicity budget totals as set out in the following table. The Department’s advertising spend since 1997 is: ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |Amount £000| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |1997-98 |9,992 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |1998-99 |15,673 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |1999-2000 |11,900 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2000-01 |29,110 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2001-02 |17,665 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2002-03 |13,790 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2003-04 |20,170 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2004-05 |11,088 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2005-06 |7,939 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2006-07 |6,265 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |2007-08 |12,589 | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |1 This is the commitment to 4 November 2007. Additionally, £1.861 million has been spent on advertising which is now led by the Department for Innovation, Universities and Skills.| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------