Cultural Heritage: Marketing

Mr. Ellwood
To ask the Secretary of State for Culture, Media and Sport what agreements exist between English Heritage, the national museums and galleries and VisitBritain for the joint-marketing of English Heritage properties and the national museums and galleries to (a) inbound and (b) domestic visitors.

Margaret Hodge
[holding answer 19 November 2007]: VisitBritain works closely with English Heritage, and the National Museums and Galleries, on the marketing of Britain’s historic and cultural assets to both inbound and domestic visitors.

Although there are no formal marketing agreements VisitBritain hosts free contributions on its websites from English Heritage and the National Museums and Galleries. VisitBritain and English Heritage are partners in the Great British Heritage Pass which is marketed by VisitBritain to inbound visitors.

Working in partnership as the Heritage in Britain consortium, English Heritage, VisitBritain, and National Museums and Galleries share research and best practice in the marketing and promotion of Britain’s attractions both domestically and overseas.