Departmental Logos

Mr. Laws
To ask the Secretary of State for Children, Schools and Families what the cost was of introducing his Department's new logo; what the reasons were for the decision to change his Department's logo; and if he will make a statement.

Kevin Brennan
We now have a version of the Department's logo which features a rainbow. This cost £5,460 (excluding VAT) to introduce.

The logo is intended to make a quick visual link between DCSF and the Children's Plan, which itself uses a rainbow illustration to convey the principle of ‘building brighter futures’.

Mr. Laws
To ask the Secretary of State for Children, Schools and Families what the reasons were for the choice of the new logo featuring a rainbow for his Department; how many alternative logos were designed before the choice was made; and if he will make a statement.

Kevin Brennan
We now have a version of the Department’s logo which features a rainbow. This is intended to make a quick visual link between DCSF and the Children’s Plan, which itself uses a rainbow illustration to convey the principle of ‘building brighter futures’.

We commissioned three options for this logo, one of which was chosen as the final design.