Departmental Marketing Pete Wishart To ask the Secretary of State for Environment, Food and Rural Affairs what the cost was of (a) internet and website design and hosting, (b) print media design and (c) broadcast media of each of his Department’s public information campaigns since 1997. Jonathan Shaw DEFRA was formed in June 2001 therefore information following has been largely derived from financial year 2001-02 through till 2007-08. ---------------------------------------------------------------------------------- | |Campaign |Internet |Press |TV |Radio | ---------------------------------------------------------------------------------- |2002-03|Are You Doing Your Bit? |— |— |— |— | ---------------------------------------------------------------------------------- |2002-03|Personal Food Imports |— |— |— |— | ---------------------------------------------------------------------------------- | | | | | | | ---------------------------------------------------------------------------------- |2003-04|Personal Food Imports |— |— |— |— | ---------------------------------------------------------------------------------- |2004-05|Passports for Horses |— |44,955 |— |— | ---------------------------------------------------------------------------------- |2005-06|Tomorrow’s Climate Today’s Challenge|— |— |— |151,147| ---------------------------------------------------------------------------------- | | | | | | | ---------------------------------------------------------------------------------- |2006-07|Climate Change |231,828 |— |— |— | ---------------------------------------------------------------------------------- |2006-07|One Planet Living |276,696 |— |— |— | ---------------------------------------------------------------------------------- |2006-07|Personal Food Imports |— |— |— |38,582 | ---------------------------------------------------------------------------------- | | | | | | | ---------------------------------------------------------------------------------- |2007-08|Climate Challenge |383,743 |— |— |38,648 | ---------------------------------------------------------------------------------- |2007-08|Climate Change |1,039,930|460,745|1,605,776|— | ---------------------------------------------------------------------------------- |2007-08|REACH Communications |15,834 |41,288 |— |— | ---------------------------------------------------------------------------------- |2007-08|Act on C02 January to March |122,717 |483,875|— |— | ---------------------------------------------------------------------------------- |2007-08|Eco-labelling |— |10,929 |— |— | ---------------------------------------------------------------------------------- |2007-08|Sheep and Goats Identification |— |2,993 |— |— | ---------------------------------------------------------------------------------- |2007-08|Animal Disease Prevention Campaign |19,182 |16,649 |— |— | ---------------------------------------------------------------------------------- All figures, except for the internet, exclude VAT, production, miscellaneous costs, COI fees and advertising rebates . ------------------------------------------------------------------------ | |Campaign |TV |Radio | ------------------------------------------------------------------------ |2001-02|— |0 |0 | ------------------------------------------------------------------------ |2002-03|— |0 |0 | ------------------------------------------------------------------------ |2003-04|— |0 |0 | ------------------------------------------------------------------------ |2005-06|Climate Change Branded Statement |0 |151,147| ------------------------------------------------------------------------ |2006-07|Illegal Meats |0 |38,582 | ------------------------------------------------------------------------ | | | | | ------------------------------------------------------------------------ |2007-08|Climate Challenge |0 |38,648 | ------------------------------------------------------------------------ |2007-08|Climate Change—Citizen and Public Engagement|1,605,776|0 | ------------------------------------------------------------------------ Figures exclude VAT, production, and miscellaneous costs, COI fees and advertising rebates.